The Wisconsin Department of Natural Resources (DNR) recognizes recycling and waste reduction efforts across the state through its annual Recycling Excellence Awards Program. This year, the DNR awarded the Sheboygan Department of Public Works (DPW) the 2020 Recycling Excellence Award in the category of Projects and Initiatives.
This award follows DPW’s automated garbage and recycling program launch. This program brought automated trucks and provided over 18,500 residents in the City of Sheboygan with garbage and recycling carts.
A communication plan was essential in order to reach every resident affected by the program. DPW, marketing agency, Sun Graphics Media, and The Recycling Partnership worked closely to create a strategic communication plan. These efforts included a complete brand strategy, a new website, the implementation of social media channels, social media advertising, printed collateral, direct mailers, videos, and blog posts.
The DNR recognized DPW for their communication efforts as well as the program’s success. During the first quarter of the program, there was a 13 percent increase in recycling with 112 new tons of waste, averaging a four-pound increase per household.
The Recycling Excellence Awards honors recycling efforts to inspire progress across the state. They look at the performance of programs that aim to increase the amount of recycled or diverted materials and improve the cost-effectiveness of recycling.
The Department of Public Works was awarded the Projects and Initiatives honor along with the Central Wisconsin Recycling Collective, the Iron River Recycling and Waste Transfer Center, and Yunker Industries, Inc.
Is there a pothole that you would like to see fixed? Or a city tree that needs to be trimmed?